Guide to Podcasting

Applications For Corporate Podcasting
Michalis 'BIG Mike' Kotzakolios


Defined Tag: Corporate Podcasting.

Corporate podcasting has become a popular tool in the business world. Often employed as part of the marketing strategy for the company, as well as several internal uses, podcasting that is generated for the benefit of the corporation can be both an efficient use of time, money, and technological resources. Here are some examples of how company related podcasting make a difference in business.

Internally, the company podcast can be an excellent way to train new employees. Whether used for training purposes at a central location or as part of the tools used to train remote members of the team, podcasting is much more economical than paying for persons to travel to a common location. Audio interaction can be used in conjunction with the orientation and training, supplied either in the form of a concurrent audio conference call, or through the use of voice streaming over the Internet. As a plus, podcasts can be downloaded and reviewed after the live session.

Along with training, a podcast can also be used for high profile meetings, such as quarterly earnings announcements with investors. The podcast can easily include both graphics and images, which will make the visuals more interesting. As an alternative to web conferencing, the podcast can be done using technology owned by the company, and still have the same level of security that is a normal part of the web conferencing experience.

Corporate podcasting is can also be an excellent sales tool. Creating podcasts that illustrate the applications of different products and services offered by the company can be a great way to generate interest among prospective clients. Along with attracting new customers, podcasting can be used to upsell existing clients on enhanced services, or attract them to products they have not previously used.

When it gets down to it, the advantages of corporate podcasting are only limited by the imagination of the company personnel. As a tool that is helpful within the corporate structure and as part of the sales effort, podcasting on the corporate level can be a great way of conveying information to the right party.

BIG Mike is a well known author, developer and Adsense expert as well as the owner of Niche Maniacs - a unique Adsense Marketing System designed to build long-term passive income streams from Adsense, Amazon, YPN, Chitika and other PPC services.